Empty seats
Find the commercial gap.
Restaurant marketing agency for independent London restaurants
Turn quiet services into a reason to book.
Full House creates commercially focused restaurant campaigns — from the offer and story to email, SMS, social, local promotion and the restaurant-floor sales plan.
Operator-ledBuilt for London independentsMeasured at the till
What we actually do
Good restaurant ideas often die in the admin.
A special night or menu needs more than a social post. It needs an offer, pricing, menus, content, emails, SMS, a booking route, local promotion and a team that knows how to sell it.
Think about Mother’s Day.
Restaurants become busy because there is a clear reason to visit, a menu, a deadline and weeks of communication. Full House creates that same structure around ordinary Tuesdays, Sunday lunches, menu launches and quieter months.
You keep the food and personality. We build the campaign that gets it booked.
Operator case study
110 guests from one focused weekday campaign.
A clear all-in offer, a deadline, email, SMS and social promotion turned an ordinary service into a bookable occasion — then the campaign was repeated.
See the campaign110guests through the restaurantDirty Ranch operator case study
The Full House method
From empty seats to repeat visits.
A complete route from spotting unused capacity to building a campaign the restaurant can run again.
Reason to visit
Create the offer, menu and occasion.
Customer database
Reactivate and grow email and SMS.
Local reach
Use partnerships, PR and grassroots activity.
Digital marketing
Support it with content and consistency.
Bookings
Make the campaign easy to understand and book.
Experience + upsell
Brief the team and increase guest value.
Repeat visits
Follow up, measure and rerun what worked.
Two ways to work together
Start once. Continue when it works.
Begin with one tightly scoped campaign, or bring Full House in as an ongoing campaign partner.
Founding campaign sprint
Start Your First Campaign
One focused commercial opportunity, packaged into a clear campaign plan and launch kit.
- Opportunity and target review
- Campaign idea, offer and pricing recommendation
- Email, SMS and social launch copy
- Simple campaign artwork and launch checklist
- Booking, team and follow-up recommendations
Photography, video, custom menu design and hands-on implementation can be added to the agreed scope.
From £149Limited founding pilot rate.See the exact scope →
Ongoing campaign partner
Make It a Full House
A flexible monthly rhythm of major and supporting campaigns based on the restaurant’s real business needs.
- Campaign calendar and commercial priorities
- Offer, menu and campaign development
- Email, SMS, social and local marketing
- Creative production within the agreed scope
- Booking, in-house sales and monthly review
From £750/monthTypically 4–8 campaigns, depending on business needs.Explore the partnership →
“The aim is not to make the restaurant look busy online. The aim is to make the restaurant busy in real life.”FULL HOUSE HOSPITALITY
Start with one real opportunity
Which service should be fuller?
Tell us the quiet day, unused capacity, menu launch or seasonal opportunity. We will start with the commercial gap.